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Would you like to position yourself as a resume-writing and career-consulting expert, make your name a household word, and generate more business? Would you like to reach domestic and international markets by getting the attention of journalists? Are you unsure of what to write about in a press release?
If you answered yes to any of these questions, then creating a strategic campaign encompassing effectively written press releases should be part of your company's overall marketing program.
Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility. To gain an edge over your competition, it is vital that you build credibility through publicity.
PR vs Advertising – What's the difference?
First, PR builds credibility and costs a whole lot less! Advertising controls the message while PR does not, and because of this, PR creates credibility.
Many times readers see an ad and they know that what they are reading is just hype for a particular product or service. However, being quoted in articles by trusted independent authorities such as reviewers, columnists, reporters or broadcasters, builds credibility for your business. Further, a well-written release can dramatically increase your sales and expose your company to a larger audience.
But here's the bottom line:
If your press release is not well crafted, and does not tell your "news" in a way that makes it relevant to the end-reader, it will be thrown in the trash.
Why work with Kathy Sweeney?
As a former journalist, Kathy Sweeney knows what it takes to generate interest from the media. Through her own press release writing and effective relationships with the news media, she has been featured on top websites, including Forbes.com, MSN.com, AOL.com, Careerbuilder.com, Monster.com, Working Mother Magazine, more than 40 newspapers across the United States, on hundreds of websites and blogs, and on television and radio programs.
By partnering with Kathy Sweeney, you will receive not only advice on the likelihood of your story being picked up, but true guidance on what angle to take to catch the attention of the news media. Then, she will compose a well-crafted press release to gain exposure for your company.
Invest in your business' future success! Click here to order press
releases. |
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